Case study
Vitakraft U.S. revolutionized maintenance with QRmaint
QRmaint has exceeded our expectations in every way. It is so well designed and effective that I can confidently say it is the best software I have ever worked with.
For a global leader like Vitakraft , the pursuit of excellence isn’t just about the quality of pet food—it’s also about the efficiency of the machinery and infrastructure that produce it. When the company’s US branch decided to move away from outdated processes, they found a solution that proved groundbreaking in improving their production operations .
With a history spanning nearly two centuries, Vitakraft is more than just a brand—it’s a pioneer in the global pet industry. Founded in 1837 by Heinrich Wührmann as a small feed store in Heiligenrode, Germany, the company has evolved over generations through constant innovation. From the industrialization of production in 1929 to its expansion across Europe, Asia, and the Americas, Vitakraft has remained committed to pet welfare.
Today, as part of the Tiernahrung Deuerer Group, Bremen-based PFI Vitakraft GmbH manages a massive global operation. With over 1,100 employees and a presence in 20 countries, the company delivers approximately 1.2 million products daily . To maintain this massive production scale while maintaining a long-standing tradition of quality, Vitakraft relies on state-of-the-art operating tools – and this is where the partnership with QRmaint and Vitakraft USA plays a key role .
Here’s how one of the most recognizable brands in the pet industry transformed its maintenance department.

Challenge: Saying goodbye to “cumbersome” systems
Before implementing QRmaint, the maintenance team at Vitakraft US struggled with a system that was rarely used and poorly reviewed. Like many industrial facilities, the company faced classic challenges:
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Lack of centralization: Lack of dedicated, effective task tracking software.
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Low adoption: Team members found previous attempts at CMMS implementation too difficult to use.
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Data visibility gaps: Difficulty planning preventative maintenance and tracking spare parts.

Solution: Why QRmaint?
After analyzing the market, Vitakraft selected QRmaint for its unique combination of usability, functionality, and reliability . The goal was to find a solution that wouldn’t be just a “dead” tool, but a real support for technical staff in their daily work.
Key Results and Benefits
Since its implementation, the American branch has seen a radical change in work organization:
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Intuitive processes: Reporting faults and scheduling preventive maintenance (PM) has become a seamless task, not an administrative burden.
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Efficiency with QR codes: The team used QR codes to make spare parts inventory management incredibly simple and transparent.
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Cloud access: The ability to manage tasks from anywhere has meant that management does not have to be constantly tied to a desk.
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High team engagement: While changing habits is always the hardest part, the intuitive interface quickly turned even reluctant users into enthusiastic system enthusiasts. A voice from the front lines
“Of the many CMMS solutions available, QRmaint stood out for its best combination of usability, features, and reliability. We hadn’t used any dedicated maintenance software before (we had a cumbersome, rarely used system with a poor reputation), but we knew it was time to take the leap—and we couldn’t be happier with our decision.
From the very beginning, working with QRmaint has been a pleasure. The software is incredibly intuitive and user-friendly, making it easy for our team to log issues, schedule preventative maintenance, and seamlessly track work orders. The use of QR codes makes tracking spare parts inventory incredibly easy to manage and maintain. Cloud-based access allows us to manage tasks from anywhere, while automated notifications and powerful reporting tools help us stay organized and optimize the performance of our equipment. Beyond the software itself, the customer service is the best I’ve ever experienced. They clearly have a personal commitment to our success using their system.
— Brian A. Pierce, Vitakraft, U.S. division
Summary
For Vitakraft, switching to QRmaint wasn’t just a software purchase—it was a qualitative change. Thanks to exemplary customer service and a platform designed with real-world needs in mind, the company successfully optimized the performance of its devices and streamlined its future plans.
“QRmaint exceeded our expectations in every way. It’s so well-designed and effective that I can confidently say it’s the best software I’ve ever worked with. I’ll definitely recommend it to all my friends in the industry. If there’s a challenge, it’s simply getting people used to it—but that’s always the hardest part with any new system. Fortunately, QRmaint makes this transition as smooth as possible with an intuitive interface that instantly turns even the most hesitant users into active advocates. It’s truly groundbreaking.
— Brian A. Pierce, Vitakraft, U.S. division
Learn from our clients and their stories
We work with different sized businesses and all types of industries. The thing they all have in common is that they trusted us to keep their equipments and properties safe and sound.